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Introducing Beyond Theory Guide

Figure out what to do,
then learn how to do it.

Solving a problem, chasing an opportunity, or just trying to get something done at work?
Beyond Theory What Works is the advisor in your corner — we help you work out what's really going on and what to do about it, then coach you through on how, one step at a time. No judgement, no jargon.

Try the advisor free → See the journey ↓
The advisor in your corner
Your thoughts
Pick your intent
How we help

First, we help you find what to do. Then we teach you how.

Most tools do one or the other. A chatbot gives you ten options and walks away. A course teaches you a method but never sees your actual situation. We do both, in order.

Step one

What to do.

We ask the right questions, the way a seasoned advisor would — separating the symptom from the real cause, framing the problem or opportunity properly, and helping you decide what actually needs to happen.

Sometimes that means slowing you down: "Your job right now isn't to build. It's to get the problem right first."

Step two

How to do it.

Once you know what to do, we hand you a How-to Kit — a short, practical guide for that exact next move, delivered the moment you need it. Not a library to wade through.

The one thing that helps, when it helps.

Why now

Right now, you're stitching together from four different sources.

Each one solves a piece. None of them connect. You carry the context between them — and lose something every time.

Gen AI

Generic. Hedging. No taste.

Gives you ten options. You're left to pick. No opinion, no context, no conviction.

Online courses

Knowledge without context.

They teach the concepts. They can't apply them to your project or your situation.

Consulting firms

Excellent. Unaffordable.

$50K+ engagements. Outside the reach of SMEs and mid-market companies.

PM tools

Workflow without opinion.

They track tasks. They don't tell you which framework fits your situation.

The gap in the middle.
Nobody connects figuring out what to do with learning how to do it. We do — one thread, start to finish.
Sound familiar?

Are you in the middle of any of these?

Process improvement

"After the audit, we need to fix our onboarding process."

New service launch

"We're adding a practice area. Someone needs to manage the setup."

Compliance project

"We need to meet the new data standards by Q3."

Client delivery overhaul

"Our project delivery is inconsistent. Leadership wants it fixed."

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Your journey

One thread, from first question to final outcome.

Most chatbots stop once they've answered. Most project tools only start once you're already building. We cover the whole arc — the first two stages are live today, and the rest lands as it ships. No version-two paywall.

01Live now

Diagnose

Get the problem or opportunity right first — clear, backed by evidence, and tied to a goal that actually matters.

02Live now

Decide

Choose the right way forward with conviction — not ten options to sort through yourself.

03Shipping next

Deliver

This is where the How-to Kits come in — the right short, practical guide surfaced at the exact moment you need it, in the context of your real project.

04Included as it ships

Measure

See whether it worked. Capture what you learned so the next project starts smarter.

See it in the product

The whole thread, in five real screens.

From the first message to the finished, downloadable artifact. Click any file in the stack to bring it forward.

Chat · self-service Untitled case
1 Diagnose 2 Decide 3 Deliver 4 Measure
Excellent — tell me about it. What's the opportunity you're trying to move on?
I'm building a product for students who want to learn science — but I don't know if there's real demand.
That's a sharp place to be — you can see the opportunity, but not yet whether the market wants it. Let me get some context first.
Diagnose · 0 of 4 cleared
The opportunity is clear
Sized with a real number
Validated as real
Backed by a goal & sponsor
Interactive just-in-time learning
P2 Quantify the Pain O3 Benefit Estimation O4 Stakeholder Mapping
1Benefit 2Size 3Assumptions
BT
You think this opportunity is worth pursuing — but how much is it worth, and what are you assuming to get there? An honest estimate beats a confident one.
2-minute version Walk me through it Just give me the homework
← Back a step ✕ Exit to chat
Dashboard · pick up where you left off
Welcome back
Your Beyond Theory Guide workspace.
All 4 Problem 1 Opportunity 3
Untitled case
Blocked · 0/4 cleared
Month-end financial close takes 12 days…
In progress · 4/4 cleared
Launch proactive monitoring service…
In progress · 4/4 cleared
Untitled caseBlocked
● Recognizable Quantified Validated Aligned
View tasks Continue in chat →
Case complete · download the artifact
← Back to dashboard
Month-end financial close takes 12 working days due to manual sequential reconciliation, causing missed board filing deadlines.
Problem · 10 messages
✓ Recognizable ✓ Quantified ✓ Root Cause ✓ Aligned
No open tasks
Diagnosis complete — all four boxes cleared, so nothing is waiting on you. Continue in chat to move to the next stage, or download your diagnosis summary below.
Continue in chat → Download diagnosis PDF
Finished artifact · handoff PDF
BEYOND THEORY GUIDE
Diagnose stage handoff document
Problem Diagnosis
INTENT: PROBLEM
Case 0fd59b39 · v1
Month-end financial close takes 12 working days due to manual sequential reconciliation, causing missed board filing deadlines.
Diagnosis completed 2026-06-20
Medium confidence
The statement
Month-end financial close currently takes 12 working days, with 8 days consumed by manual reconciliation of 14 entities handled sequentially by two people — a pure workflow bottleneck confirmed by last quarter's time study. The CFO has committed to reducing the close to 5 working days this year.
01 / 05
What makes us unique

Five pillars — in order of defensibility.

Every self service digital product these days needs to answer: why won't a customer just open Claude or ChatGPT?
With our tool, the first three are visible from day one. The last two compound over time.

01
Visible from day one

Opinionated curation

We pick ONE methodology with conviction. AI engines hedge with ten options. We sell taste.

01 / 05
Pricing

Free to start. Pay for the finished cases or the human consultation.

The advisor is free during early access. A personal session gets a real practitioner. A subscription, when it lands, keeps the case file alive.

Advisor
Free
No credit card required

Beyond Theory Guide chat

Full diagnostic, framework recommendation, and a sponsor-ready summary by email.

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Consult
€149
60-minute session

Talk to our consultant

A working session with a real practitioner. For when the chat got you 80% of the way and you need a human for the last 20%.

Book via Calendly after the chat
Subscription
€19 / mo
Included as accounts ship

Case File + library + office hours

Persistent case file, all Starter Kits, monthly office hours. Your early-access case files roll straight in — no restart.

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From the field · research

We test what actually works — in the open.

Practitioner surveys and honest experiments on the tools everyone recommends. Directional, not absolute — shared with their limits.

See all experiments →
Perspective

AI doesn't replace diagnosis. It depends on it.

Tools Survey

Does RACI reduce confusion or create more meetings?

Tools Survey

SMART goals promise clarity — but clarity for whom?

The Belief

Frameworks don't fail. Context does.

Give feedback

Help shape what this becomes.

You're using an early version. Your experience — what worked, what didn't, what's missing — directly shapes how the platform develops. Takes two minutes.